Event Details

Hira Group announces its New Brand Identity

07 May 2025

Hira Group, one of the largest industrial conglomerates in Central India is introducing its new brand identity today. The launch of the new group identity, which includes the new group logo and tagline, is part of a major brand transformation the group is undertaking in 2013. As part of the rebranding, you will see changes on all brand communication touch points over the next few months. The first major change is the new Hira Group Logo, which brings a lot of focus on the brand name ‘Hira’ with an arc cutting through it creating an umbrella that covers and unites all the group companies under it. The arc also brings into perspective the ‘horizon’ that allows Hira Group to set itself a vision for the next real growth. The new brand identity will not change the successful business operations of the group and its companies, rather it will reinforce a more unified approach to doing sustainable business that results in stronger growth for all. The new identity will further leverage the recognition, capabilities, strength and scale of Hira Group in delivering new products, services and technologies for our customers. We see our new brand strategy and identity as an important contributor to attaining our long-term strategic goals. The origin of Hira Group dates back to 1965 when the group’s first company Hira Tyres was setup as an automobile tyre trading company. Over the years, the group has emerged as one of the strongest and the most respected brands from Central India with Raipur as its base. One of the strategic objectives of the brand transformation is to create a unified, holistic and integrated brand experience and culture across all 14 group companies and Hira Foundation, by 2015 when Hira Group completes 50 years. Each group company will have its own identity which will also be redesigned to bring it in tune with the latest international branding standards but will have a clear connection with the umbrella brand and the values it stands for.